Whirlpool Corporation (NYSE: WHR) is the world’s leading major home appliance company, with approximately $21 billion in annual sales, 92,000 employees and 70 manufacturing and technology research centers in 2017. The company markets Whirlpool, KitchenAid, Maytag, Consul, Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in nearly every country throughout the world.
Whirlpool’ve always been a company of innovators, from Benton Harbor, Michigan’s Lou Upton and his uncle Emory teaming up to patent an electric-driven wringer washer, to Miguel Etchenique and sons, who created the Brastemp brand and gained such a strong reputation for premium performance that Brastemp is now synonymous for high quality in Brazil.
Whirlpool’re inspired by Louis Jenn, who rejected the status quo to create the first downdraft range and Vittorio Merloni who founded the premier European appliance brand, Indesit. It is through the energy of their entrepreneurial spirit that Whirlpool have become the world’s leading manufacturer of major home appliances. Whirlpool’re proud of our extraordinary roots and build on that each day to innovate products that consumers want and need.